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HOW BENEFICIAL CAN THE COMMUNICATION OF A NEWSLETTER BE?
The newsletter is one of the most effective online marketing tools with the aim of communicating, maintaining direct contact with customers, finding new ones, increasing turnover and adding value to your business.
Newsletters are often used exclusively to send communications or promote a product, with the aim of pushing the user to purchase.
Keeping customers up to date is important, but it is even more important to communicate with them, intercept their needs and provide as soon as possible an answer or solution, so that they can benefit from this information, although the ultimate goal is always to increase sales.
They can be of a generic nature, for example informing about events and initiatives, offering insights on topics of interest, or dedicated to a particular product or service in the case of the launch of new products or the promotion of offers.
What underlies every newsletter is always offering quality content to a well-defined audience.
Creating, interesting and relevant content will lead recipients to be more likely to receive new messages and consult them.
Companies that have chosen to implement email marketing campaigns in a professional way see the results and a return of greater brand awareness and interest in the company, both for consolidated customers and potential customers. Statistics show that the intelligent use of this tool benefits and promotes business growth.
QUALI VANTAGGI PORTA L'INVIO DI NEWSLETTER?
IT STENGTHENS THE CORPORATE IMAGE
A well-structured newsletter with interesting and quality communications for the user will only promote and improve the reputation of your brand.
IT INCREASES SALES
The newsletter is a perfect sales channel for launching or promoting products and services. In addition, communication, unlike traditional channels such as television, posters, takes place directly and in real time.
If you have an e-commerce, it might be advantageous to inform your customers and communicate discounts and reserved offers to them!
In 2020, the delivery theme was at the center of email marketing campaigns, which proved to be an effective channel to keep the relationship with customers alive.
There was a significant increase in both submissions and openings compared to the previous year.
IT ATTRACTS NEWS CUSTOMERS
Do you want to reach potential customers? A DEM marketing campaign is the most effective way to attract customers and convert new ones. In this regard it is important to have a database of contacts updated and profiled according to your geographical location, age and interests, so that you only send the message to those who are really interested in your business and what you propose.
IT RETAINS THE CUSTOMERS ACQUIRED
The newsletter is also a useful tool to increase trust in the brand. In fact, one of the most important objectives of companies is precisely to heal and consolidate relationships with customers, aiming not so much at the creation of a relationship aimed at immediate sale as at the growth of a bond that can last over time.
Choosing an appropriate sending frequency will, therefore, establish and strengthen the relationship with the customer.
AUMENTA IL TRAFFICO AL SITO
Drive traffic wherever you want!
Through the newsletter you can insert a direct link and redirect the user on the page of your site you prefer. This way you can inform your customers about news at any time.
In addition, inserting a link will also bring benefits at SEO level, improving the positioning on the SERP and therefore the visibility of your portal, as Google rewards sites with a good number of views.
Behind the sending of every successful newsletter there is always a well-designed email marketing strategy and adequate content with the right information for a relevant audience.
The more accurate the profiling, the higher the performance!
Through this type of communication you can achieve important goals such as strengthening brand awareness, increasing sales, customer loyalty, having greater visibility and expanding your business.
Achieve your online marketing goals by implementing constructive strategies! MEDIASTUDIO will help you to create communication strategies suitable for your company. Give value to subscribers!
Visit our areas of intervention or contact us for advice at info@mediastudio.it
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